International rock tour
DTG tour merch, artwork prep to backstage delivery
An end-to-end tour merchandise programme combining artwork preparation, consistent DTG production and venue delivery across four countries.
01
The challenge
The tour manager needed more than 12,000 pieces of premium merchandise for 18 dates across France, Germany, Belgium and the Netherlands. Stock had to be refreshed between tour legs while maintaining consistent colour and print quality on black and charcoal cotton garments.
02
Planning and communication
We coordinated artwork preparation, batch quantities and venue requirements with the tour team. Production and restocks were organised around the tour calendar, giving the client clear visibility of what was being produced and where each shipment was going.
03
Production and quality
Artwork files were prepared for reliable reproduction on dark garments, then printed in controlled batches using Kornit Atlas DTG. This approach helped us maintain a consistent finish while adapting quantities to demand throughout the tour.
04
Delivery and result
Restocks were sent directly to venues in four European countries, covering all 18 tour dates. The tour merch lead described the print quality as the best they had received in Europe.